((echo)) – TV channel
The Brief:
To produce a TV Channel focus on one of the following: Sport, Food & Wine, Technology, or Climate Change. Should include examples of idents, adverts, digital branding; and other examples of how the brand would be used in the real world.
The Concept:
The chosen option was climate change, and the channel was called Echo (stylised as ((echo))). The branding was meant to stand out, but less for visual design, more for visual language. The branding was quite minimal, but meant to be cheeky and playful (in an earnest and honest fashion). The branding featured a 'call-and-response' language use, whereby a statement was made, and followed up with a reply or addition which was smaller and in the brackets.
Details:
Solo Project; 4 weeks.
Deliverables: Contextual indents, lower thirds, adverts; launch party invitations and introduction booklet, business cards, mockups of other branding examples; wisecracks and slightly flirty, flattering language.
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