City of Culture Bid – Luton
The Brief:
Creating a mock-City of Culture campaign for 2025, bidding for Luton, Bedfordshire. This included a presentation at the end, and voting for the best team and city. (We won.)
The Concept:
Previously, Luton was known for its strong hat-making industry – which kept it afloat during World War I and the great depression. We wanted to build on that, and out logo was created by weaving lines together into an 'L'. We wanted people to see what was great about Luton, and work towards bringing it back to light.
Details:
Team of 4 (Role: Team Leader); 4 weeks.
Deliverables: Brand guidelines, a promotional video; posters and banners for events, tickets and animated e-tickets for events, lanyards for staff, etc.; promotional stickers, hats, t-shirts.
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